Remarketing ads are utilized to indicate promotions to individuals who have gone to your site or utilized your application. These campaigns give you additional settings and reports particularly to reach past guests and clients. The first occasion when you set up remarketing ads, you’ll likewise total the procedure to make your remarketing tag and records.
What is Remarketing?
Stay in your customer’s mind with remarketing and retargeting from Fifteen. It’s clever, and that’s why we like it.
Remarketing and retargeting involves displaying a targeted advert to a user who has already visited your site. If they navigate away from your site or shopping cart, remarketing enables you to get a second bite of the cherry, as it were.
Remarketing is a great tool to drive consumer awareness of your brand as well as converting those who have engaged with your website before, encouraging further interaction by using retargeting ads. By targeting existing users, you increase the likelihood of conversion due to the ads reaching an audience that has already shown an interest in your product or service. For most websites conversion rate is only 2% on the first visit, therefore retargeting helps you reach the 98% of visitors who did not initially convert. Wherever your customers go, your advert will follow.
The Benefits of Remarketing
Re-engaging lapsed users provides you with the opportunity to convert an active audience at a lower cost. Fifteen offer a fully managed remarketing solution as part of our digital suite.
The benefits of remarketing are:
- Re-engages 98% who have not converted
- Front of mind through brand
- blindnessReady when the u
- ser is readyAdds additional incentive
Fifteen offers fully managed remarketing solutions as part of our digital suite. We provide powerful targeting, reporting and insights that inform and optimise your other digital channels. Not only do we set-up and manage the campaign, but we also design the ads too.
Retarget & Remarket To Your Customers
Search remarketing is a subset of retargeting. It’s a process of optimising, broadening and customising bids for those who have previously expressed interest in your product after visiting your website.
Delivering Impressions to Existing Audience
For example, you might raise bids substantially for specific searches for those who have previously searched for specific things on your website. If you’re a wine merchant, you might target someone who has previously searched for a specific wine (we like a nice Ribero del Duero, by the way) so that if they search for that item again, you might be prepared to pay more for your advert to be in front of that person.
Broadening your keywords for specific groups could involve considering what people’s search intent is. A generic search for “gift” or “present” might not yield dividends generally, since as terms they are very broad, but if you’re a hamper company, you might choose to target people who have already been on your website and are searching for those terms.
At DigitalVast we include Search Remarketing as an option in all our campaigns as long as it doesn’t diminish your brand values.
The aim of our Search Remarketing campaigns is to increase your ROI by delivering impressions to your existing audience.