Though every PPC campaign is unique and every ad is different from the other ad, but we follow some process which can bring out the best report of our audit. Take a view in the following checklist:
First of all what we do for a PPC campaign audit is checking the setting of your PPC ad Campaign. There are multiple things which should be checked. As like remarketing, branded terms, naming convention, daily budget and location targeting
Auditing Your Ad
The second thing for a PPC ad campaign, which should be audit is the ad. If you are running an ad with some errors, then this will not be able to bring the best result. Some significant thing about them are: if your ad has followed all the ad guideline, your ad image or text quality, grammatical and spelling error of the ad and some others. You should also check the url to ensure that your traffic is moving to desired page without any error.
Auditing The Ad Group
The next thing of a PPC ad campaign audit is checking the ad group. In this step, some main issues are checking the names of each ad group so that you can track them perfectly. In every ad group, keywords should be less than 20. We will check if you have used the negative keywords to avoid overlapping or not.
Audit your keywords
Your targeted keywords play an important role about your ROI. So, we will audit your keywords to know, which keyword is performing well and from which keyword you are getting maximum conversions. For this, we will check manually your keywords by sorting them according to the impression and by spending.
Search engine optimization is the best way to increase your search traffic. No one will find your site until you have done your sites SEO. So, we will do the on page SEO for your site so that search engines can find your site easily and they can index your web page. Our SEO expert team will do your sites SEO to make your site search engine friendly.
Analyzing the Ad Metrics
By checking the ad metric, you can be able to make a final decision where to edit and where to change the settings. We will check if your every links is linked to google analytics or not. Another thing is the trend for the better performance. Checking the budget if it has set perfectly or not.
Auditing The Landing Page
All of your effort will be fail if your landing page’s interface is not attractive. O we will audit your landing page to make sure that your landing page has optimized perfectly and it is ready to get the traffic.
After all of those steps I have mentioned above, we will give you an audit report with the necessary steps. If you are interested about our PPC ad campaign Service then you can order it from the service section of our website.