On-page SEO services

A well thought on-page SEO optimisation of all your website pages is crucial for the search engines to understand your content as well as rank them correctly in their result pages

What is On-Page SEO?

On-page SEO aims to optimize the content (editorial, images, etc.) of your website to represent your chosen keywords that are related to your activity in the best possible way. It also provides good guidelines for an overall user friendly website. The On-page optimization represents a big part of Google’s organic ranking factors on their result pages (around 30%) and should thus be carefully planned.

On-page SEO optimization refers to both the content and the HTML code of a webpage that can be optimized. This is opposed to the off-page SEO which is related to incoming links pointing at your pages and other external signals.

Page title

The page title is denoted using the HTML tags. Sometimes referred to as the SEO Title, this is shown in the title bar of the browser and is the most important on-page element.
Rule of thumb here is to include your main keywords, but try to keep it ‘human readable’. Don’t stuff it with all the different variations. That is no longer required and could potentially cause harm.

For local SEO, where you’re targeting specific locations, ensure you include the location in the page title. TIP: You want to use your page title to entice users to click your result snippet, so try not to be too dull and boring here. SEO in Selangor is more than about using your target keywords. Use words or information that describes your ethos or brand along with the actual words you are targeting.
The page title and meta description are generally what is used in your ‘search snippet’ on the results page.

This is where you want to stand out from the crowd and encourage searchers to click on your result as opposed to the others.

Try to keep your page title no longer than approximately 60 characters. The actual limit is based on pixel size and not character limit so you may get away with more or possibly less.

Meta description

The meta description is generally used as the test below the green web address in your results. You’ve got more characters to play with here, approx 156, but again keep this concise, to the point and try to get across the main selling points of your business.

Using keywords in your meta description is not essential as it’s not a ranking signal. However if words contained match the searcher’s query words then they are shown in bold, this can help them standout more and could lead to more clicks. Click through rate is a ranking signal, more on that later.

Use the tool link to above to craft your description and see what it will look like in the results.

Meta keywords

The meta keywords tag is no longer used by Google as a ranking signal and so there is no reason to include it unless of course, you want to broadcast to your competitors what keywords you’re targeting.

Heading tags

There are six heading tags that you can use in HTML, they start with h1 and go down to h6.

A rule of thumb here is to use one h1 tag per page and include your primary keywords or variation of your primary keywords. Make sure you keep everything human readable.

The other heading tags are used to introduce topics on your page. Don’t over stuff them with the same keyword, mix things up and where possible use variations of your keywords or synonyms.

Remember these headings are going to be used by visitors to skim read your page and decide whether they want to spend the time to read it further. By using descriptive subheadings you’ll make that process a lot easier which will result in visitors sticking around longer.

Advice often dictates that you should include your primary keywords in your H1 tag, Google has stated many times that it’s not essential.


By list items we’re referring to bulleted or numbered lists. By including important points of your content in lists you make them easier for the reader to pick up on. Again, this is going to help more visitors stick around for longer to read more of your content.

Internal links

Links on your website from one page to another help you to link relevant content together and also help visitors navigate around your website. By including links to further relevant content you’re going to help visitors stick around on your website for longer. This means they’re more likely to choose your products and services over a competitor’s.

Search engines pick up on these internal links and it helps them to crawl your website and find all of its content. This results in more of your web pages being included in Google’s index. In turn, this helps your website to rank for more search queries and generate more traffic.

When you link from one page to another, make use you use descriptive anchor text. These are the words that actually make up the link and are what would be clicked by the website visitor. By making these descriptive and including the keywords relevant to the linked page you will help to further increase its relevance to search engines.


Images can help your optimization in several ways. They can help illustrate the points in your content and provide interesting visual elements to break up text heavy content. This helps readability and keep visitors on your page for longer.

From a search engine perspective, they also give you further opportunities to increase the relevance of your web page for a specific topic.
The image tag in HTML includes an attribute called the ALT tag. This stands for text alternative. Its purpose is web browsers and “screen readers” used by visually impaired Internet users. Rather than showing their users an image, it will speak the ALT tag. It’s important to use descriptive text about your image, this can include keywords or variations of your keywords. Again, keep things human readable and don’t “over stuff” it with your keywords.

You can also use your keywords in the actual filename of your image, but I wouldn’t over stress this. Sure it can help but it’s not essential.


A lot is touted about the importance of video for SEO. Most of it false or at least inaccurate. In itself, the use of video is NOT a ranking signal. You will not get an SEO boost for merely including video on your web page.

It can, however, improve engagement by keeping visitors on your web page for longer, and this is a signal Google is looking for. It indicates how relevant and useful your web page is to the visitor.

So, by all means, include videos on your website. But make sure they have a purpose, that they add something positive to the overall user experience.

A question we get asked a lot is whether to host the video on your website or upload to Youtube or Vimeo. Personally, I would recommend creating your own Youtube channel and embedding it onto your webpage.

Youtube is owned by Google and by search volume it is the second largest search engine after Google itself. Your Youtube videos can also be included in the main search results on the Google search engine so it’s a win win.

How can we help improving your On-Page SEO?

Our team of experts and always up to date with the latest trends and best practices regarding on-page SEO optimization and will help you understand and give all the necessary support for your site to be highly optimized and targeted for the relevant keywords you are trying to rank for.

During the process of content and website optimisation, we will consider the following key factors that match your targeted keywords with:

  • Page titles, description, hierarchical HTML tags (H1, H2, H3), emphasis HTML tags (Strong).
  • Title and Alternative text on Images.
  • Editorial and contextual Content.
  • Keywords usage and density.
  • Internal website linking and their anchor text.

We will also analyze and recommend optimization of other factors such as:

  • Integration and interaction with social medias.
  • Outbound linking to authority websites relevant to the editorial content.
  • Blog creation – Based on your main activities/services, we will be providing to your users (and/or customers) great and unique content integrating some additional information, insights, facts and feedback of great value replying to their needs and interests.

Why is On-Page SEO so important for your website?

In addition to creating a valuable and useful content for your target audience, we will help the Search Engines to understand your pages by optimising them. Here are the main advantages in having a great On-Page SEO done on our site and why is it necessary.

Users Oriented

On-page optimization is not all about search engines! We are taking into great consideration the user experience browsing your site. We are optimizing the flow, the site structure and content organization.

Search Engines Optimised

On-page SEO is aimming to optimize the content and code of your website in order to achieve better ranking. The search engines will be able to “read” and “understand” better your site is order to place it well in their result pages.

Mobile Friendliness

Since the major Google algorithm update (“Mobilegeddon”) it is imperative for a website to be mobile friendly. This means that text, images, speed and all content of a website must be optimized for mobile user browsing!

Main Quality Factor

Despite the predominant importance of Off-Page SEO and Link Building profile in the ranking factors of the search engines, On-Page SEO is still a relevant factor and is always necessary to achieve the best positions in the SERP and in any successful SEO strategy.

Interested to work and cooperate with us?